DO NOT BE TRICKED BY HUMAN BRAIN !
The sensory evaluation process is an important part of any product development. Some of the characteristics like juiciness or color can be determined by testing through various instruments, but others like taste, mouth feel or smell hardly can. We have therefore no other choice than ask validation from human brain through panel testing. But actually, brains are sometimes tricking us These biases are clear and present threats to the validity of all sensory data. Care and vigilance must be exercised by panel administrators in order to mitigate its effects.